Destination marketing organizations can be intentional and inclusive when they invite their local, small BIPOC suppliers to take center stage at the Multicultural Marketplace.
POPS provides an opportunity for small suppliers to meet group tour operators, travel advisors, press and influencers in a marketplace setting.
The Multicultural Marketplace is our exhibit floor, where all attendees can meet destination representatives and diverse tourism products and services to build business and learn more about their unique business.
The Marketplace is the heartbeat of the Summit and is the central gathering place for both business and cultural exchange. Attendees will have 2.5 days to meet suppliers at their booths to learn more about their product offerings, their respective missions, and how they can build a meaningful and intentional partnership. And while those exchanges are happening, attendees can also enjoy performances from local Richmond regional artists to bring the city to life right on the show floor.
Suppliers may bring pop-ups, backdrops and branded table clothes to fit 10x10 booth space. Booths include four chairs, a draped table and identification sign. Electrical and A/V can be purchased through the Marriott Richmond Hotel.
Appointments are not required to meet with exhibitors. Time will be built into the schedule so all attendees have the opportunity to make meaningful connections during our time in Richmond.
What makes the Multicultural Marketplace different?
The foundation of POP is creating a space for more representation and inclusion in travel and tourism. The Multicultural Marketplace gives everyone “a seat at the table”, increasing inclusivity, equity, cultural preservation, economic opportunities, social and environmental sustainability. It brings the voice of Richmond to the show floor, engaging locals and experiencing their customs, traditions, music, art, food, and more.
The Multicultural Marketplace is a space that will create a more equitable, responsible, and sustainable travel and tourism industry, and is a tangible solution that supports the 2023 National Travel & Tourism Strategy, particularly pillar 3:
DMOs have a few options designed to best fit their needs:
Attend and exhibit: $5,000
DMOs can send one representative and invite up to three (3) BIPOC or other diverse suppliers from their community to come and exhibit in the Multicultural Marketplace. All sessions, networking opportunities, and the Experience Day are open to DMOs attendees and their suppliers. Scholarships are available to support travel and accommodations for invited suppliers.
Sponsor the Multicultural Marketplace: $2,500
The best way to integrate more diverse businesses into the supply chain is by creating opportunities to come and participate - to meet others that can help grow their businesses and learn more about the trade. Sponsors of the Multicultural Marketplace are helping to create that opportunity for small suppliers. Sponsorship provides grants to support travel/accommodations for eligible suppliers to attend and build meaningful, and intentional partnerships, on the show floor.
Join us! Come and build your network and deepen your education in the foundational pillars of sustainability - community, culture, climate.
Domestic and international inbound tour operators and travel advisors are invited to come and build intentional connections, discover new product, and expand their networks. Buyers will meet with suppliers that specialize in single and multi-day cultural heritage tours, diverse culinary experiences, adventure & outdoor activities, and cultural attractions found in the U.S. exhibiting at the Multicultural Marketplace.
Not only will Buyers will be introduced to diverse tour products and services, they will also have access to training and marketing tools to introduce and sell diverse tour products to travelers seeking to experience new attractions, neighborhoods and little known and unknown stories in the United States.
DMO SUPPLIER REGISTRATION FEES ($5,000) INCLUDES:
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